When hair is everything, can shampoo be far behind?
I have scant memories and feelings for my first boyfriend but turn into mushy over-cooked porridge when I think of my first ever shampoo from the US. This was the first time someone had made me feel like a Mills and Boon heroine - sighing and perpetually weak at her knees. After years of an arranged match with sanskari Halo Green Apple that smelt nothing like green apples, White Linen was like a breath of fresh hair. My knight in a bottle was tall, smelt so posh and big. Of course size matters!
During my college years it was my most prized possession. Once when I got a whiff of its perfume from my brother’s crown I promptly sniffed out his stash of chocolates from their hiding place in Tora Bora and finished them all in one sitting.
Revenge had never tasted this sweet.
How dare he contaminate my beloved with his touch! It is not often that a girl is blessed with a presence that repairs, rejuvenates, restores her tresses to its browning glory. And when it does happen, she wants it all for herself and clutch it so tightly that it asphyxiates.
Tell me, is there a better feeling than your hair smelling like a French perfume while it feels like Dove! You want to stroke it like it were your pet. Toss it over your Head and Shoulders. Sway it like a cow’s tail. Wind it around your neck like a silk scarf. Twirl it seductively. I still can’t get women who have embraced reetha, amla, shikakai and other herbal wonders and are okay with their hair smelling like a compost!
How can you subject yourself to so much cruelty? I would like to escalate this to the higher ups. Why can’t jasmine, rose, sandalwood be as good for the hair as they are for the body! How dare you delegate onions, eggs, fenugreek, amla instead as elixir and make our follicles smell like a man’s armpit!
One of the cardinal rules of femininity is that hair is meant to look WOW in its glossy glory and smell even better. Sadly, the journey to her sweetheart shampoo who is 7 times hydrating, uplifting and nourishing than anyone we’ve worked up a lather with is way tougher than a trek to Nanda Devi. It is paved with frustration, hairfall, dandruff, split-ends and frizz.
Each time it’s the same story. Our curiosity is piqued when we hear so many friends rave about this hot new thing in the market and its stellar performance. Soon we start craving and fantasising about it’s velvety touch on our scalp.
















