Last weekend lolling around in a Delhi mall, I spotted a reputed skin clinic’s counter.
Do you stock exfoliating scrubs? Yes ma’am we do, but all the tubes I was shown were endowed with magical whitening-brightening formulas.
No thank you, I’m happy with my dark skin, can’t I have an old fashioned scrub that will not mess with my melanin production? I walked off empty-handed.
In a light-skin fixated nation like ours, most skin care products have a hidden fairness agenda. From your humble soap, to your moisturiser or even your body cream. Walk in to your local salon and they will offer unsolicited advice and quick fix solutions to your so-called dusky skin woes. It seems as if the whole world is conspiring against your melanin production. In the future, it’s quite possible that we’ll have ACs that release fairness inducing ions, or a wet cleansing tissue that lightens your skin tone with every wipe. Picture this - the dusky and ‘how can she be happy’ dame gets back home after a long gruelling day at the office. She wipes her makeup off with ‘whitewash’ cleansing tissues, takes one long look at herself (I hate me, her heart sobs), switches on her new ‘LG-furiously fair’ AC and drops off to sleep. Morning, she wakes up and is dazzled by her own, much improved reflection. She reaches office, her by-now-fair avatar has her colleagues swooning in ecstasy, the boss takes one long look at her, gives her a shy smile and hands her the long overdue promotion. She lives happily ever after.